Should all founders go limited? (Plus: Is Tide's Company Formation Offer a Good Deal 👍 or a Potential Nightmare! 🤦‍♀️)

Hi Reader, Here's a question that keeps founders awake at 2am: Should I trade as a limited company or stay a sole trader? We've lost count of how many times someone's asked us this over a coffee or a pint. The research shows it's not just casual chat—it's a decision that trips up founders constantly. And usually, they're focused on tax savings or how much paperwork they'll face. Sound familiar? But hold on—we're skipping the most critical point: RISK. All founders should be asking themselves...